Services Marketing

Services Marketing

Hector Beverages said Tzinga is in the category which is still underdeveloped and when compared to similar market, the future growth potential is massive. Tzinga is a pure tangible good, where a service lies in the satisfaction of consumer.

The service of Tzinga for its availability, is increasing in a massive way. It is dominating the urban market and is available in almost every kirana store’s fridge. With its availability it is covering the market and leads to easy accessibility to the consumer. The energy drink is potent and gives you the energy to go about your day.

The employees in the distribution and marketing channel of Tzinga have been given tablets with inbuilt GPS system that optimize their kirana store route for the day and to alleviate the challenges of sales & distribution.

Moreover its packaging is a eye catching one which helps the consumer to look and choose. The price is the adorable aspect of this service, which undoubtedly lead the customer to buy it along with factor of its taste.

Tzinga believes to grow in the market; they need to have a lot of variability of services. So they started investing in good hiring of talented people, which can manipulate the market and work efficiently if there are any obstacles in its sales & distribution. And to polish their skills they have invested a lot of money in the training procedure.

Tzinga is continuously monitoring customer satisfaction level and developing customer information database and system for more personalized service, specially online.