Consumer Behaviour

 Consumer Behaviour

Tzinga is preferred by the targeted group of student and sportsmen ageing 18-25, which is in high requirement in todays youth scenario. Consumer buy Tzinga as it is cost efficient in compare to other energy drink and taste good. It is a tangible good of use & through in daily basis, and the behavior of the consumer for this product is positive because of its packaging also. A plastic pouch is always compatible in case of tin can’s.

However consumer behavior towards Tzinga depends on various factors. In cultural factor consumption of Tzinga is based on the fundamentalism of the family to agree or disagree. As it is a energy drink and its consumption have side effectd to.

In addition to consumer behavior for Tzinga, social factor is a important factor of its sales as it represent individual Roles and Status. People in general will not consume Tzinga in a social place for reference groups, family, status effect, as it is not categorized as cool as Red Bull or any other drink.

Personal factors like age and stage in the life cycle also determined consumer behavior towards Tzinga. As it is an energy drink, it is limited to desired group and mark a heavy competition. Also occupation and economic stand is a important factor for the buying behavior of individual. Consumption  and buying of Tzinga is based on individual personal characteristic.