Marketing Strategies and Importance of serving

Marketing Strategies and Importance of serving 

Tzinga in a very less time, stands in the market for various factors which helps them to dominate the market in competition with the biggie Red Bull and other energy drinks.

The pack itself stands in the crowd. It is flexible soft-pack feel to the bottle and according to their website TZINGA.IN it actually consumes less material then the bottled or can drinks.

The drink comes in 3 flavours-Lemon Mint, Tropical Trip and Mango Strawberry. Needless to say , my loyalities veered towards Lemon Mint. I simply LOVE those two flavours and the combo really hit the spot. The other two were a mix of flavours with Tropical Trip being more grape'y and Mango Strawberry tasting like bubblegum (which was quite a pleasant surprise for me!).Now comes the good part.  A little bit of reading into the fine print and looking up the ingredients online, these drinks contain real ginseng (formerly popular in Twinnings tea) and real guarana.Guarana  is a killer natural alternative to caffeine, which gives you the same amount of kick at a much lower cost to your body. And ginseng, you must already know, has massive amounts of anti-oxidants. So each swig you take from the porta-flask-esque pack of TZINGA, you get a power-packed dosage of uber-healthy stuff that should give you a few more hours of battery life.And I am writing this blog drinking TZINGA, see how much it works.

The cherry on top, each pack costs only Rs.25/- Even I didn't believe it at first, and thought probably they're fibbing about the ingredients or the print must be wrong. But lo and behold, the price checked out and the ingredients are guaranteed natural, and the drink even tasted great!I think it's a great addition to the line of affordable energy drinks available to us.It also made for us some cool flavoured mixers for a round of vodka, limes, rums and whiskeys!

Tzinga targeted group is fragmented in urban areas with the age group of 18-25, mostly students and sportsmen. So their marketing is based on this targeted group and availability of the product to this section. Tzinga is a very new company to established so they are targeting the capital region for now, but with the progress in this very less time, they are expanding their market to the rural areas. With the increase in demand for its efficiency in marketing in the right targeted they will dominating the energy drink market in the near future.