Distribution Decisions & Sales Management

Distribution Decisions & Sales Management

The distribution channel of Tzinga is very effective. They have targeted their groups and distribution is generally in the urban place. Which helps them to distribute efficiently with the availability of good infrastructure and transportation. They have design the product in a very clean  

Some of the other challenges that the group had to face included a fragmented distribution network and different tax laws. But after overcoming the hurdles, Hector Beverages has a strong distribution network of 150 dealers and it is looking at a setting up another plant at Hosur in South India. Tzingainitially was sold in the capital region and now it has spread to 22 states

They have design the design the distribution channel of Tzinga in a very effective and organized.

It is the basic chain of distribution

1. Producer

2. Distributor

3. Wholesaler

4. Retailer

5. Consumer

Tzinga is efficiently  managing the distribution channel by hiring skilled professional and trained them to overcome the market obstacles. They are very much effective to reach the designated target places and and are given tablets to monitor the route place of the stores and monitoring the complaints.

Control of the distribution channel is under proper management as Tzinga is a new company and cannot afford mismanagement, specially in the distribution field.

Sales is the key factor of any business and Tzinga is promoting it sales through it price promotion. Sales function is the key ingredient in marketing the product campaign and consist of collective incentive tools, and it is designed to stimulate quicker or greater purchase of the product. Advertising offers reason to buy Tzinga and sales promotion of it offers an incentive.

Sales promotion of Tzinga includes the tool for its consumer promotion, such as (samples, coupons, cash refund offers, prices off, premium prizes, patronage rewards).