Sunday 6 October 2013

Holistic Marketing

Holistic Marketing

The management of Hector Beverages is very efficient and effective. Owner Neeraj Kakkar and James Nuttal were part of Wharton’s MBA programme and with a long time coke hand has made them efficient enough to manage marketing function professionally and sustain a holistic marketing system.
They are performing effective relationship marketing with their distributor and consumer by making a healthy relation with them. They are monitoring  distributor and consumer behavior and trying to uplift with the growing time.
They are very skilled and perform an efficient integrated marketing, totally rely on print and digital marketing against their competition with Red Bull and other drinks who spends so much of investment in promoting their product. And through their integrated marketing they manage to save lot of money.
Internal marketing of Hector Beverages is very much professional. They integrated holistic function, which benefit the distributor, consumer and employee’s of the company.

Their performance in the present scenario is at the peak point. Where they are performing each an every step in a very professional manner, resulting in the growth of their marketing performance. 

 

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