Holistic Marketing
The
management of Hector Beverages is very efficient and effective. Owner Neeraj
Kakkar and James Nuttal were part of Wharton’s MBA programme and with a long
time coke hand has made them efficient enough to manage marketing function
professionally and sustain a holistic marketing system.
They are performing effective relationship marketing
with their distributor and consumer by making a healthy relation with them.
They are monitoring distributor and
consumer behavior and trying to uplift with the growing time.
They are very skilled and perform an efficient
integrated marketing, totally rely on print and digital marketing against their
competition with Red Bull and other drinks who spends so much of investment in
promoting their product. And through their integrated marketing they manage to
save lot of money.
Internal
marketing of Hector Beverages is very much professional. They integrated
holistic function, which benefit the distributor, consumer and employee’s of
the company.
Their performance in the present scenario is at the
peak point. Where they are performing each an every step in a very professional
manner, resulting in the growth of their marketing performance.
No comments:
Post a Comment