Organisational Buying Behaviour
Hector Beverages is the parent company of Tzinga.
And despite its low price tzinga doesn’t cut corners in its ingreidients. It
has the usual suspects like caffeine , taurine and B-family vitamins, while
also piling on some exotics like Ginseng and Guarana.
The buying behavior & buying situation of Hector
Beverages are
Straight rebuy: In a straight rebuy, the purchasing
department reorders bulk supplies such as the chemicals, B-vitamins and the
natural exotic ingredients on a routine basis and choose from supplier on a
approved list. The suppliers make an effort to maintain product and service
quality and often propose automatic reordering system to save time.
Modified rebuy: Hector Beverages in a modified rebuy
wants additional participants on both sides and if the out supplier seeks the
opportunity they shift the supplier. Which compiles of low price of product and
availability of product on time.
New task: Hector Beverages looks for better supplier
and when they found larger participant, they gather information and decide the
new supplier.
Hector Beverages deals with far fewer, much larger
buyers than its consumer do. And because of its smaller supplier base and the
importance and power of the larger customer, suppliers are frequently expected
to customize their offerings to individual customer base. And whereas customer
behavior is limited to its individual choice. Hector Beverages goods are
purchased by trained purchasing agents, who must follow their organizations
purchasing policies, constraints and requirements, whereas consumer buy the
final product. The demand for Tzinga is ultimately derived from its customer
demand. The total demand for Tzinga and its services is inelastic, much not
affected by the price change but consumer behavior largely depends on price
change. The demand for Tzinga and its services tends to be more volatile than
the demand of its consumer. The geographical concentration helps Hector
Beverages to reduce selling cost, but doesn’t help the consumer behavior as it
requires easy availability.
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