Product Concept and Product Management

Product Concept and Product Management

Tzinga is an energy drink concept product, largely targeting groups which in need of extra energy to perform their regular activities in a more enthusiastic level. The product is launched to provide a good quality energy drink which can sustain in the market, in competition with the established biggie with a better quality of taste and which can be affordable on a daily basis easily.

The concept of the product is to vertilized and provide energy to the body by breaking carbohydrates and transfer into glucose in a much faster rate, which helps us to stay active and alert for a much longer time. The customer in other sense, is buying energy. Having energy drink on a regular basis is not necessarily good so Tzinga has guarana , a naturally occurring herb that perform the same function without some of the negative effects.

The concept of the product is enlarging and they are bringing more flavors to grab and attract new customers as per their taste. And  their eco packaging system, and the small size of the pouch which is very convenient to carry is what customer expect.

Tzinga is a very new product in the market so branding of the product is not that strong but they are giving a very tight competition with the biggies and has already dominated few markets.

As the time goes the brand has to come up with new strategy and concept, which will determine the potentiality of the product. It will encompasses all the possible augmentation and transformation the product or offering in the future.